Summary of this page
About
My name is Michaël and I live in Québec.
Generation-T is more an "artistic" project than a business. Yeah I sell shirt, but it is for promote humanism and open minded spirit while financing projects with humanist views.
What sets us apart from others?
This is not an "usual business", Generation-T is not profit oriented. It have many goals: showing our colors and support for communities who need it more, raise money for many different causes and helping me building a Solidarity Cafe in my neighbourhood to solidify links and develop solidarity within communities.
Actually this project is a one person team. I done everything myself, with some help from friends sporadicly. At therm I would like this project to become a cooperative, we will see.
History
For several years, I have been writing down ideas, here and there, for a hypothetical future T-shirt company. Basically, the idea was to take the warning messages that we see everywhere (caution hot, no signal, handle with care, etc...) and take them out of their original context to give them a completely different flavor. ;-) Then others more social, political and poetic ideas have been added over time.
Just before Christmas last year I finally decided to start and realize this project.
I had set myself the goal of opening in January 2026. Then the US elections came, which paradoxically both precipitated the emergency and slowed down some ardour...
Who would have imagined that the «best country in the world» would be in trade war with its orange neighbor.
It precipitated my need to put online slogans and design claims, but it slowed down the technical side of the thing considerably. I would have liked to take my time in order to make agreements/partnerships with local printers and suppliers (Quebec) but, given the urgency and multiple complications I decided to opt for print on demand services (POD, Print on demand).
To encourage a certain “local” purchase and limit shipping distances and customs fees, I have therefore created products that are offered in different countries:
When you purchase products from Canada they are printed and shipped from Toronto.
When you purchase products in the USA they are printed and shipped from the USA.
It will be the same for Europe. Will follow for the other continents.
As soon as possible, les Québécois will be able to buy in Québec.
So, not all models are available in every country. In fact they are, because nothing prevents you from buying products coming from another area, but shipping costs will be accordingly.
So, there it is: Generation-T (Gen-T for close friends), my shop of militant, provocative and sometimes crazy T-shirts.
My commitment
5% of the benefits from each sale will be donated to a local organizations, a local initiative, an ONG, or an artist. Whether in defense of rights, community support, women’s centers, support for ecological or anti-capitalist alternatives, animal shelter, etc. More shirts will be sold, more the profit percentage will grow, more money will go to causes.
The list of beneficiary organizations will updated as soon as they are confirm.
**Every shirt related to Palestine sold, will give 50% of profit for MSF and UNICEF
My share of the incomes will be used to fulfill the dream of opening a coffee shop in my neighbourhood (or an human/animal shelter we will see). A place where it is good to stay, talk, exchange and share. An inclusive place open to art, to difference. A small and popular café to strengthen the bonds between our communities. If this project succeed very well the amount donate to NGO and artist will increase years by years.
I believe ferociously in love, kindness, solidarity and respect.
Gen-T stands for values of diversity, equity and inclusion.
Kindness is all we have left.
Environment.
I'm building the site a way where you can choose where articles come from. So that way reduces transports and environmental impacts (in same time than saving in delivery fees). Yeah, actually that give you less choices, nut you can compensate yourself for the extra transport (links below).
After each year we will calculate our foot prints and buy carbon compensation.
https://www.compensationco2.ca/
https://carboneboreal.uqac.ca/
Growing, we will offer more organic and eco-friendly choice.
If the project go well, we will try to bring a part of the production in Québec.
P.O.D
The main advantage of P.O.D (print on demand) is to print only what we consume. There is no loss due to unsold. It is more environmentally friendly and avoids inventory management and storage.
Suppliers
The clothes actually come from the brands Gildan and Belle+Canvas.
I tried to choose the best ethical/green/quality/price ratio to start with, but later there will be more local and even greener options.
Clothing models.
For now, our main t-shirt model is a non-gendered standard, but more models diversity and varietiy will be added over time. If you like a design but it is not offered on a garment that you would like, do not hesitate to contact me, we will look together what we can do.
Designs
Many designs are currently very basic, but over time and according to demand, variations, with graphics may be added to some. The store will evolve over time and offer more products, more design and more local and organic options.
Photos
Currently the clothing photos are generic models provided by printers. More the project will progresses, more I will add photos that I myself have taken. Also, feel free to tag us on IG, it will help people to see the clothes in real context. And if we really like your photos maybe we will publish it on our page, if you want of course.
Each collection gathers a theme, subject, or links between each designs. Some time a design could be found in different collections.
Collections
Feminism
No need to say more. Women’s rights are declining in some countries even when equality was still a long way off. Women are the future of men and I will never stop thinking about them. I stand in solidarity with all women in the world.
Their bodies their choices.
Humania
A humanist view of humanity and its flaws.
Words that shock or words that do good, politics or poetry.
Fist in the air or heart on hand.
2SLGBTQIA+
Two spirit Lesbian Guay Trans Queer intersex +
Love is love, no matter who you love. So let people love each other.
Peace
No to the wars of the rich and powerful.
Warming Warnings
Misinterpretation of meaning. These everyday warnings that, in another context, bring a completely different meaning
Sexy cause I want
Nudity empowers some, modesty empowers some. Different things empower different women and its not your place to tell her which one it is.
Free to be horny
That’s what it is.
Pop Cult
References to popular culture.
Cruel
Just ouch!
Love
Small and big words of love.
Québec
Références et humour québécois.
Artists
An “Artists” section will be created and will consist of printed clothes from their creations.
We invite interested artists to contact us.
The Artists:
(list of artists will be uploaded soon as this sections will be ready)
We support:
List of non-profit organizations we support (will be updated here):
Roadmap
Add US sections and printers
Add UE sections and printers
Adding more designs
Recruiting Artists (for Artists collection)
Adding more clothes models:
-Hoodies
-Cropped Hoodies
-Crop-tops
-Underwears
Add multilingual fonction to site
French
Spanish
?
Add my own photo of mockups
Add more organizations to our list of recipients.
(If the project work well)
Create my own clothes designs
Footprint compensation options
Tip option
Clothes modification tips
Contact
You have questions? Suggestions?
You look for a design in a particular piece of clothe?
You are an artist and you would like to collaborate with us?